Apple Music Teams Up With Ticketmaster for Live Concert Discovery

Finding concerts just got easier for music fans. Apple Music has announced a new partnership with Ticketmaster to enhance how users discover live events based on what they listen to every day.

This move brings Ticketmaster directly into the Apple Music experience, making it the first ticketing service to integrate with the platform. Now, when users browse the app, they’ll see concert recommendations tailored to their music taste — along with quick links to buy tickets without jumping through multiple apps.

The feature is built right into several parts of the app. Users can spot nearby events through a homepage carousel, explore shows in a dedicated Concerts tab, or check out artist pages that now display tour dates. There’s even a small indicator showing when an artist is actively touring, making it easier to stay updated.

To make things even more seamless, Apple Music will send push notifications when a favorite artist is performing nearby. It’s a clear attempt to bring fans closer to live music without requiring extra effort.

This isn’t the first time Ticketmaster has appeared across Apple’s ecosystem. The company already powers event listings in services like Apple Maps, Spotlight Search, Shazam, and even Apple Photos. For example, identifying a song with Shazam can now lead users straight to tickets for upcoming concerts. Similarly, searching for an artist on an iPhone can surface live event listings powered by Ticketmaster.

Apple has also been experimenting with ways to make live music more engaging. Since the release of iOS 16, users can revisit past concerts through their photos and get linked to future events by the same artists. Earlier updates even allowed fans to browse setlists from artists currently on tour and explore curated guides featuring popular music venues in major cities.

The timing of this partnership is notable. Spotify — one of Apple Music’s biggest competitors — recently partnered with SeatGeek to offer similar ticket-buying features directly from artist pages.

Ticketmaster itself has a history of working with multiple platforms, including SoundCloud and YouTube, to expand ticket access.

Meanwhile, the company continues to face scrutiny in the U.S. The U.S. Justice Department recently announced a tentative settlement with Ticketmaster and its parent company, Live Nation, following an antitrust lawsuit. Since their 2010 merger, the two companies have dominated ticket sales and venue bookings, drawing criticism over issues like dynamic pricing that can drive ticket costs significantly higher.

For now, Apple Music’s latest update signals a clear goal: turning music discovery into a complete experience — from streaming your favorite tracks to securing a spot at the live show.

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