Meta Tests New Reels Series Feature for Instagram and Facebook

Meta is experimenting with a new feature called “Series” for Reels on Instagram and Facebook, a move that could change how users consume short-form video content across its platforms.

The feature, currently being tested with a select group of creators, is designed to help audiences follow ongoing stories, tutorials, challenges, and other episodic content more easily. Instead of individual Reels being scattered across a profile, creators can organize them into a structured series, allowing viewers to watch episodes in sequence and keep track of their progress.

According to Meta, creators participating in the test can group both newly published and previously uploaded Reels into a single collection. Each Reel becomes an episode within a larger storyline, and the complete series is displayed in a dedicated section on the creator’s profile.

The move signals a potential shift in Meta’s approach to short-form video.

While Reels have traditionally been built around rapid scrolling and quick content discovery, the new Series feature aims to encourage longer-term engagement by giving users a reason to return for future episodes.

For creators, the update offers a more organized way to publish serialized content. Educational tutorials, fitness programs, cooking challenges, daily vlogs, and multi-part storytelling formats could all benefit from a structured viewing experience.

Meta says the feature was developed in response to the growing popularity of episodic content on its platforms. The company has observed more creators building audiences through ongoing video series and wants to make it easier for viewers to follow every installment.

For example, a creator running a “10 Days of Healthier Baking” challenge could place all ten videos into a single series. Visitors would then be able to access a dedicated page containing every episode, watch them in order, and continue from where they previously stopped.

The experience also extends beyond profile pages. If users encounter an episode while browsing their feed or scrolling through the Reels tab, they will be able to open the full series directly and explore related episodes. Meta is also testing options that allow viewers to save a series for later viewing and stay updated as new episodes are released.

The new feature bears similarities to TikTok’s Series product, which launched in 2023. TikTok’s version allows creators to bundle premium content and place it behind a paywall, giving viewers access after making a purchase.

Although Meta has not announced any monetization tools for its Series feature, the company confirmed that it is exploring potential revenue opportunities for creators. However, it declined to provide details about how those monetization options might work.

For now, the test remains limited to selected creators and content producers who already publish serialized content on Instagram and Facebook. If the experiment proves successful, the feature could become an important tool for creators looking to build loyal audiences and encourage viewers to return for every new episode.

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