Whoop Hits $10B Valuation After Massive Funding Round

Fitness wearable maker Whoop has reached a major milestone, tripling its valuation to $10.1 billion after closing a $575 million Series G funding round. The surge marks a huge leap from its previous $3.6 billion valuation and signals growing confidence in the company’s future at the intersection of fitness, health, and tech.

Big Investors, Big Names

The round was led by Collaborative Fund and attracted a powerful lineup of investors. These include Mubadala Investment Company, Qatar Investment Authority, Abbott, and Mayo Clinic, among others.

Adding even more star power, several high-profile athletes and celebrities joined the round. Names like Cristiano Ronaldo, LeBron James, Rory McIlroy, Reggie Miller, and Niall Horan highlight the brand’s strong appeal among elite performers.

With this latest raise, Whoop has now secured around $900 million in total funding since its founding.

Expanding Into Health

One of the most notable additions is Abbott, a global leader in medical devices. According to CEO Will Ahmed, the partnership hints at a deeper push into healthcare capabilities, though full details are still under wraps.

This move suggests Whoop is aiming to evolve beyond a fitness tracker into a more comprehensive health platform.

Strong Growth Momentum

The funding comes at a time when Whoop is seeing rapid growth. The company reported a $1.1 billion bookings run rate last year—up an impressive 103% year-over-year.

Ahmed emphasized that “bookings” is the key metric for understanding Whoop’s business. Unlike pure software companies, Whoop operates a hybrid model that combines hardware sales with a subscription service. This means managing inventory, production costs, and recurring revenue all at once—making bookings a more accurate reflection of performance.

What’s Next?

With fresh capital in hand, Whoop plans to invest heavily in hiring, marketing, and research and development. International expansion is also a major focus as the company looks to grow its global footprint.

The big question now is whether an IPO is on the horizon. While Ahmed said the company is doing the groundwork needed to go public, he stopped short of confirming any immediate plans.

Still, given Whoop’s strong brand recognition among fitness enthusiasts and athletes, a future public listing could generate significant interest from everyday investors.

For now, the company appears focused on scaling its business—and building on its newly minted $10 billion status.

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