Omada Launches AI Marketing Platform for Small Businesses

Seattle-based startup Omada.ai has officially emerged from stealth with a mission to simplify digital marketing for small and midsize businesses by offering what it calls an “AI marketing team.” The new platform is designed to automate everything from content creation to advertising and customer engagement, allowing business owners to spend less time managing marketing and more time running their companies.

Founded earlier this year by veteran entrepreneur Pete Christothoulou, Omada is backed by Crosslink Capital, HubSpot Ventures, and Seattle-based investment firm Ascend. According to the company, its AI-powered platform can plan, create, manage, and optimize marketing campaigns for less than $9 per day, making advanced marketing tools more accessible to smaller businesses.

Rather than building a single AI assistant or marketing dashboard, Omada has developed a collection of specialized AI agents that work together as a virtual marketing department.

The platform includes AI-powered roles such as a marketing assistant, social media manager, graphic designer, and video producer. Business owners communicate with the system through a simple chat interface, while the AI agents collaborate behind the scenes to publish content, manage advertising campaigns, respond to customer inquiries, and monitor campaign performance.

According to Adam Coccari, Managing Director at HubSpot Ventures, Omada’s architecture represents a new approach to AI-powered business automation.

He said the platform’s agent-based design delivers an autonomous and proactive system that gives small business owners access to marketing expertise and capabilities that were previously difficult or expensive to obtain.

Unlike traditional marketing software that requires users to operate various tools manually, Omada positions itself as a “do-it-for-me” solution rather than a “do-it-yourself” platform.

The company says its proprietary AI infrastructure coordinates multiple specialized AI models capable of handling language, visual design, and audio-related tasks. As businesses continue using the platform, the AI learns each company’s communication style, brand voice, and business objectives, allowing it to improve campaign performance over time.

Omada is entering a rapidly expanding AI marketing software market, where startups and established software companies are racing to offer businesses more automation.

Several Seattle-area startups, including Gradial, Adora, and Forum3, are also developing AI-powered marketing solutions. At the same time, larger software providers such as HubSpot, Canva, and Adobe have integrated generative AI capabilities into their existing marketing platforms.

The company’s leadership team combines experience in both technology and digital marketing.

Christothoulou co-founded Omada alongside Siva Muthukumarasamy, who previously served as Chief Technology Officer at Peel Technologies, and Andrew Miller, a marketing executive who formerly led user acquisition efforts at Xembly.

For Christothoulou, Omada represents another chapter in a career focused on combining automation with marketing technology.

He previously co-founded Marchex, the Seattle-based advertising analytics company that went public in 2004 and became an early pioneer in digital call tracking for marketers. Christothoulou served as the company’s CEO until 2016.

More recently, he launched Xembly, another Seattle startup that introduced an AI-powered chief of staff designed to automate workplace productivity tasks. Although Xembly discontinued its consumer service last year, the experience helped shape Omada’s approach to AI-driven business automation.

With increasing demand for affordable AI tools among small businesses, Omada aims to differentiate itself by providing a complete virtual marketing team instead of individual AI features. By automating content creation, advertising, customer engagement, and campaign optimization within a single platform, the startup hopes to make professional-quality marketing more accessible to businesses with limited resources and budgets.

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