Humble Robotics Bets Big on Autonomous Freight Revival

The autonomous vehicle industry is once again gaining momentum, with investment, talent, and excitement returning to levels many compare to the boom of 2016. As capital pours back into the sector, a new generation of companies—many founded by veterans of the first autonomous driving wave—is working to turn earlier ambitions into commercial reality.

One of those companies is Humble Robotics, a startup focused on transforming freight transportation through fully autonomous electric trucks.

The company’s founder and CEO, Eyal Cohen, is no stranger to the autonomous vehicle industry. Before launching Humble Robotics, Cohen built his career at several well-known self-driving startups. He worked at Otto before the company was acquired by Uber and later joined Pronto alongside autonomous driving pioneer Anthony Levandowski.

After spending more than two decades working across deep-tech industries in Silicon Valley—including robotics, electrification, and solar technology—Cohen is now leading his latest venture with a fresh vision for autonomous freight.

Humble Robotics officially emerged from stealth mode in April after securing $24 million in funding. The startup plans to develop a fully autonomous, cabless, electric freight hauler, aiming to improve efficiency while reshaping the future of commercial transportation.

The renewed optimism surrounding autonomous vehicles has also attracted experienced founders back into the industry. Former Uber CEO Travis Kalanick has recently returned to robotics, highlighting the growing belief that advances in artificial intelligence, hardware, and automation have created a stronger foundation than existed during the previous investment cycle.

Cohen recently discussed the industry’s resurgence and the lessons he has learned from more than 15 years of building startups during an appearance on TechCrunch’s Equity podcast, hosted by Kirsten Korosec.

During the conversation, he reflected on the similarities between today’s autonomous vehicle market and the excitement that surrounded self-driving technology nearly a decade ago. He also shared insights from his experience working in robotics and clean technology, explaining how those lessons are shaping Humble Robotics’ approach to developing autonomous freight solutions.

As interest in self-driving technology continues to accelerate, companies like Humble Robotics are hoping that improved technology, stronger funding, and experienced leadership will help the industry move beyond hype and toward large-scale commercial adoption.

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